webflyer vs Adform
Why Switch to a White-Label Platform
Ready to finally switch from an old-fashioned self-serve solution to something fresh and white-labeled? We’ve got you covered in this webflyer vs Adform comparison.
webflyer vs Adform: Features Breakdown
| webflyer | Adform | |
|---|---|---|
| Background | A white-label ad tech provider offering DSP and ad server solutions for every ad business | A global ad tech platform offering DSP, ad server, and DMP solutions for managing programmatic campaigns |
| Client Range | Ad agencies, ad networks, brands, publishers | Mostly brands |
| Media Buying Channels | Desktop, mobile, video, | CTV (OTT) |
| Ad Formats & Other Creatives Features: | ||
| Banner | ||
| Video | ||
| Push | Not specified | |
| Pop | Not specified | |
| Native | ||
| Interstitial | ||
| Rich media | ||
| Dynamic creative optimization | ||
| Creative development | ||
| Other features for creatives | Not specified | MRAID |
| Pricing models | CPM, CPC | CPM, CPC, CPA/CPI |
| Optimization |
|
|
| Analytics and Tracking: | ||
| Real-time analytics | ||
| Mobile-specific analytics | ||
| Video analytics | ||
| Conversion tracking | ||
| Reporting | ||
| Data Solutions | Bidstream, 1st-party data integration | Bidstream, DMP, 1st-party data integration |
| Targeting Options: | ||
| Geographic | ||
| Device | ||
| Time | ||
| Contextual | ||
| Demographic | Only gender & age | |
| Behavioral | ||
| Retargeting | ||
| Other types of targeting | OS & Browser, Geofence, Language, IAB category, Stores, etc. | |
| Traffic | ||
| Provided traffic | ||
| Traffic verticals | Mainstream & specific | Mainstream & specific |
| Custom SSP connections | ||
| Private marketplace | ||
| Suppression lists | ||
| UI Customization | ||
| White-Labeling Conditions | Company info and domain, logo, colors, images, text and its position, etc. | |
| Feature customization | Company info and domain, logo, colors, images, text and its position, etc. | |
| Feature customization | On request | |
| API | ||
| Support | ||
| Tech support | ||
| Customer success management | ||
| Online onboarding | ||
| Ad operations | ||
| Admin Panel & Level of Control | ||
| User management | ||
| Request validator | ||
| Billing settings | ||
| Traffic quality scanning | GeoEdge | |
| Other admin settings | User roles & permissions, Self-serve advertiser accounts | |
| Free Trial | 14 days | |
| Cost per Month (Min Price) | $250/mo | Not specified |
| Show more |
Pay Less - Get More!
Check what webflyer WL DSP has to offer for a reasonable price
Why Choose webflyer?
Dry numbers and table rows won't make a complete picture. Here's why
webflyer might be the winner of this comparison for you.
webflyer allows for better savings
The white-labeling isn’t just marketing bait; its benefits start with the most crucial aspect – cost. The savings depend on your ad spend, but what you can expect is a 10% to 30% better price per month.
How so? webflyer WL DSP doesn’t have Adform’s bid markup. As a result, the more you spend, the better the price of your campaign will be.
webflyer allows more control
Too much control is bad in anti-utopian novels, but not in ad tech. Unlike Adform's setup, webflyer’s WL DSP has a cluster of admin toggles for every ad tech player.
Expect billing settings, request validators, self-serve advertiser accounts and even traffic quality scanning!
webflyer lets you fully customize the platform
White-labeling strikes in full beauty here. Changing the colors and branding may not seem like a deal breaker, but once you have a sip of freedom there’s no going back.
As for serious artillery, webflyer can boast custom feature development. You pay – we make, even if your request is unique.
webflyer offers wider supply
50+ supply-side platforms to choose from is great, but is it that much bigger than Adform’s list?
Well, who said you should limit yourselves to these SSPs? webflyer WL DSP allows you to set custom SSP endpoints with any publisher you’d like.
webflyer doesn’t tie your hands
Unlike Adform's 12-month contract, webflyer has no strict commitments. We have clear pricing plans on our page and you can immediately cancel after one month (but we doubt you would).
There are no such commitments with webflyer. We have clear pricing plans on our page and you can immediately cancel after one month (but we doubt you would).
Industry's Experts
Recommend webflyer
webflyer has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...
Read full reviewGive webflyer a Try with a 14-Day Free Demo Account!
Fill in the form and access your own ad-serving dashboard. What can you do inside?
- Set up and modify campaigns
- Upload your own creatives and see them live
- Explore analytics and managing options
- View key ad-serving metrics and apply filters
Want to Compare webflyer to Other Competitors?
FAQ
A demand-side platform (DSP) is an automated platform for buying traffic programmatically as well as creating, managing and optimizing advertising campaigns. It is the main advertiser’s tool in programmatic: auction-based automated advertising.
The market of DSPs has lots to offer, and even the top-notch solutions like webflyer and Adform have plenty of alternatives. That’s why we do these reviews.
There’s no ideal DSP, but there are features/components that distinguish low-quality software from high-quality ones like webflyer and Adform DSP. Those are:
- Usable UI
This is pretty standard; no features make sense in such a complex product if the UI isn’t good.
- SSP availability
The more traffic sources you have – the better offers you have at your disposal. Of course, custom SSP market connectivity would be a great bonus.
- Ad formats
The variety of ad placements determines how well you can adapt to the needs of your audience. Whether it’s webflyer or Adform, you won’t go far without proper ad formats like rich media, native, and video; ideally, the DSP should have a custom ad format builder, too.
- Bidding rules
The whole point of programmatic advertising is to make it as easy and efficient as possible. Bidding rules allow you to set the traffic buying rules for yourself and end up only with the best deals.
- Admin permission settings
If you’re a large advertiser, an ad agency, or an ad network, having a root admin account with customizable settings for less powerful account integration is a secure and convenient solution.
Sure, excluding Adform, we have analyzed plenty of webflyer’s competitors. As of now, you can check these out:
- webflyer vs SmartyAds
- webflyer vs AdLib
- webflyer vs Adform
